You can't beat the smugness of being a regular cyclist. Last year someone went around NYC or another cool city where street art is cool, and documented said smugness.
|You don't get scars on your knees and shoulders from driving a car though|
I assume that t-shirts and mugs were made with the image, and some idiot probably got a tattoo of a bicycle on his calf to show the world how smug he is about being a regular cyclist. But the smugness has now extended to Chinese fake bicycles!
In February when in Mwrauk Ou in the north-west of Myanmar, I saw the above decal on the frame of the second-most-uncomfortable bike I have ever rented.Of course, they haven't got the message quite right and have decided to prioritise the saving money benefit over weight loss. But the message is still clear enough.